BORGERS CORPORATION – a catalyst for positive change

Who are they and what is their corporate role at Austins?

Borgers Corporation Pty Ltd (Link to Borgers website) is a progressive business development and marketing consultancy geared to assist Australian manufacturing companies to develop their sales and marketing strategies and improve their ‘visibility’ and effectiveness in the marketplace.

Borgers’ intention is to strengthen businesses and create teams and structures that will facilitate a company’s own success whilst boosting the manufacturing sector at the same time. Operational strategies are based essentially on the win-win principle of co-operation rather than on adversarial competition, and on achieving macro solutions through the collective enterprise of regional and national cluster groups of like-minded manufacturing businesses and organizations.

As recognized by the government endorsed National Manufacturing Forum of 2006 and current “Nation Building” policy initiatives – fierce competition, relentless globalisation and widespread economic recession have changed the rules of play, and the manufacturing sector needs to keep up with these fluctuating conditions and international market forces. Borgers believe that a core strategy for economic survival is this process of prudent consolidation and the formation of viable working partnerships and strategic symbiotic alliances.

Borgers Corporation is fast becoming a significant driving force behind collaborative enterprise in Victoria and uses its organizational and industrial networks to further this cause. Close alignment with prevailing government policies and resources is carefully maintained – in particular, Borgers and its publications wholeheartedly support WorkSafe Victoria in their promotion of occupational health and safety in the workplace.

BORGERS’ PUBLICATIONS – raising awareness and industry standards

As part of their Integrated Solutions Package, Borgers offer clients and their individual data based networks the use of several specialized trade magazines produced periodically by Borgers Research and Publications Pty Ltd (Link to the website). These publications are essentially independent, apolitical and cause driven, dedicated to the promotion of clean, lean, green and safe manufacturing and to advancing the cause of regional development in Australia. They are not advertising based – as are most other industry publications – but rather foster philosophical alignment with conscientious organizations and enterprises of intrinsic merit and similar corporate values that are making a worthwhile contribution to the sector.

Austin Hoist & Crane utilizes these magazines as educational resources and a point of reference when advising customers and, as a value added service, sends them complimentary copies of current editions throughout the year.

Engineering Buying Advisory Service Magazine Concerned primarily with the crane-hoist industry, this publication’s unique format incorporates a ‘one-stop-shop’ approach to information, services and product procurement, and deals with relevant case studies and industry alerts (product bans and recalls) as well as current government guidelines and reforms. The magazine content is research driven and select products are comparatively and independently assessed (or have a proven track record of superior quality and performance) thus keeping consumers and end-users up to date and enabling them to make better-informed purchasing decisions and choices.		Industry Insights Magazine Industry Insights is dedicated to the advancement of the manufacturing industry as a whole and aims to help readers understand and find solutions to the dilemmas and tough challenges facing the sector today. In tackling the ‘big picture’, the magazine focuses on current trends and developments in manufacturing through in-depth research and analysis derived from industry experts and enlightened government sources. It positions itself as an independent voice out to make a difference and addresses topical issues relating to business enhancement, safety and efficiency in the workplace, the introduction of new, innovative products/concepts, ‘eco-manufacturing’, and the formation of dynamic regional alliances. This publication also highlights the achievements of noteworthy niche companies or organizations of exceptional merit that deserve recognition for the impact they are having as prime ‘movers and shakers’ in their field. Austin Hoist & Crane was showcased in its inaugural edition as a significant ‘niche’ company successfully celebrating over one hundred years of distinguished service and contribution to the manufacturing sector.
Industry Uplift Magazine Specializing in technological advances, expert engineering advice, workplace safety and sustainability and world’s best practice pertaining primarily to the lifting and materials handling industry, this magazine’s main objective is to encourage greater transparency and accountability within the workplace and marketplace. The publication arose in answer to the unavoidable perception that there is an enormous, growing need throughout the entire manufacturing and construction industry to address critical concerns regarding industrial health and safety, environmental sustainability and ethical business practice. Industry needs to ‘lift its game’ and Borgers Corporation is out to raise public awareness about these widespread inherent problems and constructive ways to overcome them. In alignment with WorkSafe Victoria and other OH&S organizations, Industry Uplift magazine is seriously committed to the promotion of occupational health and safety at the coalface and within the jurisdiction of all responsible stakeholders.		Manufacturing Matters in Regional Victoria An interim report on train manufacturing diversification in Greater Bendigo outlining possible future directions of a coalition of manufacturing and infrastructure development companies – headed by Borgers Corporation and involving Austin Hoist and Crane, partner company Coslee Heavy Metal Fabricators, an up-and-coming central Victorian railroad company and a potential international ‘heavyweight’ in lifting equipment fabrication.